To serve our customers, we believe in understanding their deep rooted needs and serving them well with financial technology. Rather than going to the bank, we’re bringing the bank to you.
We will automate complex banking activities and turn customer service into fuss-free (and daresay fun) self-service experiences. And we will build a dynamic banking platform, to scale technology and learnings across a much larger population.
In our journey to solve critical problems in banking, we have crystal clear clarity on where we should innovate that differentiates us from other fintechs and banks.
We adopt a vision-and-experiment based process of innovation and value creation to be significantly faster to market. Being customer focused, we engage with real users of our ecosystem early on and experiment to solve their real financial needs, all before we put our best MVP forward to the rest of Malaysia.
Customers are often too busy making ends meet, this makes managing money inherently difficult, especially when one lives on the edge of economic disempowerment.
By being mobile first in our technology design, and leveraging our partners' ecosystem, we can help our customers cultivate good financial habits, by being there to educate and inspire them in everyday moments.
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